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So, more than the combined GDPs of Greenland and Belize is predicted to be spent convincing people on the internet to lose money gambling online, in the next five years. And while search is a key piece of the puzzle, the greatest obstacle for agencies will be revising their local marketing approach [from one focused on designated market areas to one focused on a state-by -state basis] said a media-agency executive. If you can possibly get a sign-up deal with the advertiser that gives you an edge on the competition, do so. Simply put, the acceptance of sports, casino and poker bets by online websites violates numerous federal laws and the anti-gambling statutes of all 50 states. Payment for this advertising takes one of three basic forms:
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